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'Will ‘Pay as You Go’ optometry need to GO post lockdown?'

06 Jun 2020 08:27 - 06 Jun 2020 08:37 #58 by Andrew D Price
Written by Nick Atkins, Director of Marketing & Professional Services at Positive Impact (Sales) Ltd.Published: 04 June 2020

The recent crisis has brought into sharp focus (excuse the pun) the inadequacy of the current optical business model, i.e. No patients = No revenue. But that’s the same for the all bricks and mortar retail during lockdown, I hear you all cry. That is, of course, true for most retailers, and it’s certainly true for the optical businesses that are heavily focused on spectacles to generate their revenue.

Read the full article here and post your thoughts/comments/questions on this topic in The Forum!.

Andrew D Price FBDO(Hons)CL MBCLA COA
The ADP Consultancy
Text/Call: +44 (0)752 898 6280
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