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SPONSORED LATEST NEWS:  01/02/2018:The Dry Eyes Clinic has run its first advertisement with Radio Wave. A live feed and information sessions were run at GR Hardwick. Website End 28/02/2018


25/10/2017: Second sponsored monthly rotating slot in 'Latest News' Patient Section reserved. One more slot remaining.

24/10/2017: Ross Ferguson's Guest Article 'The Pharmacist can see you now!' re-sponsored: Read more 

For banner advertising opportunities, product sponsorship or to discuss article publication please email: or call me Andrew D Price on 0752 898 6280.

Orthokeratology may be defined as 'neutralising the eye's power by the programmed application of rigid contact lenses'. On taking the lenses out, the eye retains its 'neutral' strength allowing clear vision for an extended period of up to two or three days depending on the individual.

So what does that mean……? Programmed? Neutralised? Applications?

There she goes! That woman (could be any one of us) walking down the street pushing a buggy. She's exhausted, several sizes over her fighting weight wearing zero-effort saggy bottom trousers and undersized top. She has succumbed to nappy limbo but for one crucial detail - her sunglasses. Big, challenging, glamorous, shout-out loud shades in coal black wrap-around sides, these six inches of moulded plastic do a job no other item of clothing could do - they give back her edge despite the baby-sick down her shoulder.

What do you think of when you think of your Optometrist’s or Optician’s Eye Care practice. Somewhere to get your spectacles updated? Somewhere to get your contact lenses prescribed and checked? Somewhere you go which can cost you a few hard-earned pounds? Somewhere you go to have the health of your eyes examined and monitored? I wonder if this short list I have drawn up is roughly in keeping with the your perception of our profession, certainly there will be a range of views across the general public.

As we know the NHS is constantly looking for ways to save money and become more efficient, here as someone who is passionate about Community Pharmacy, Ross Ferguson responds to Nigel Praities, editor of Pulse, (GP and primary care journal) who said in a recent leader, pharmacists are “brilliant at what they do”, but questions “the current position, where their skills are based in a building a few streets away, tucked behind shelves of corn plasters and toothpaste.” And he asked: “Why are we continuing to support this bizarre arrangement when everyone recognises that NHS services must work better together to improve care?”


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