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The Eye Doctor Clinical InSights



Up to 38 per cent of the general population suffers from a degree of dry eye, according to the latest figures from the American Academy of Ophthalmology presented in Chicago in 2012. There is a dry eye epidemic in people aged between 15 and 25 years due to the extensive use of amartphones, video games, tablets, etc. More than 50 per cent of the presbyopic population is affected. This means that, overall, more than 50 per cent of opticans’ customers would greatly benefit from an effective treatment to alleviate their symptoms and improve their quality of life. Read the full article and post your thoughts/comments/questions in The Forum!

Nigt Lense

How to grow the Ortho-K market? Call them ‘Night Lenses’

Nobody discusses their successful Photorefractive Keratectomy with friends…

Nobody discusses their successful Photorefractive Keratectomy with friends, or on facebook asks whether to have Laser-Assisted In Situ Keratomileusis. Neither do they say “LASIK changed my life”, which ECP’s know is the abbreviated form for the latter. They talk about ‘Laser eye surgery’. Do they know how it works? Not at all. But they know the difference it will make to their lives despite the risks they openly discuss on social forums. Agreed phraseology over social media and effective communication between patients and the industry has helped to create a global ‘laser eye surgery’ industry worth in excess of $3.5bn.

Mr. Reza Ahmadi Choubdar

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Cardiff, Wales

An accomplished eye care professional with 26 years of excellent experience assisting customers in optimum frames and lenses selection and fitting of contact lens. Adept at assisting patient select and size frames and lenses based on prescriptions from ophthalmologists or optometrists. Expert in evaluating prescriptions, obtaining eye measurements, and securing fitting information while ensuring accuracy and attention to detail.

R+P Optical Management Consultancy
- Dry Eye Clinic -


–Setting up/extending your Dry Eye Clinic –

download pdf

We are Beth Ralph FBDO CL MBCLA, Andrew D Price FBDO(Hons)CL MBCLA, May Hall and Helen Owens (pictured), between us around a century in the business of contact lens and dry eye care patient care! A unique blend of experience and passion for Independent Practice.

Please read this page to see how an informal no obligation initialMrs Helen Owens e-mail or phone call to us can start to bring in new income streams.

Many of you will be aware of The Dry Eye Project –winning the Optician Education Award, this ground breaking initiative organised by Helen Owens, was the first and best of its kind, helped numerous practices launch their successful Dry Eye Clinics. Helen spent 12 years with Thea Pharmaceuticals establishing Thea as a leading and ethical player in the UK Optometry market. We are fortunate, that with Helen we can offer a tailored made approach to helping more of your patients and building your practice.

Your bespoke package could include:

  • Full training on how/when to recommend a dry eye appointment to your patients in a natural environment, the aim to have more patients paying you for more services
  • Support in communication to existing patients
  • Advise on a reward scheme to incentivise your team members
  • Staff training on dry eye so they feel comfortable helping patients and you. With a comprehensive ‘toolkit’ to enable you to ‘plug and play’ your Dry Eye Clinic
  • Training on teaching dry eye care procedures for your team, freeing up valuable time for you
  • Diary management to incorporate dry eye appointments, without adversely effecting sight test or other clinical work
  • Opportunity to negotiate better terms with product suppliers through increased/regular orders
  • Recommended next steps to assist you & your team with the changes and continuity, including remote post-visit support

In return you will see:

  • Increased patient loyalty and recommendations
  • A confident team who are eager to discuss the Dry Eye Clinic with patients and potential patients, freeing you from having to cover this yourself
  • Increased profits through a two new income streams –fees and products

Meetings can be arranged at a time that suits your practice, evenings, weekends, bank holidays etc.

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.



DOORS Press Release

A new health study is to be launched in a bid to help millions who suffer from ‘dry eye’.

One in four of us will suffer from the debilitating condition with symptoms ranging from sore eyes through to short-term blurred vision.

Now experts based in Birmingham and Nottingham are looking for people to take part in the study, wearing a special contact lens for under 2 weeks, which could lead to longer term relief.

Sensitive cilia – eyelashes in health and disease

By Rachna Murthy and Jonathan Roos

This article was originally published in Eye News ( and The PMFA Journal ( in October 2020 and has been reproduced with the permission of the publisher.
Article as pdf

In health our eyelashes protect the eyes, but in disease they can disfigure, impair quality of life and threaten vision. In this review the authors discuss aspects of lashes that are relevant to all professionals working near the eyes and how to keep you and your patients safe. Read the full article and post your thoughts/comments/questions in The Forum!

Copyright © American Society for Nutrition 2019. All rights reserved. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (CC BY-NC 4.0). The licensor does not provide representations and warranties regarding the licensed content. First published online June 4, 2019. No changes had been made.



Lutein is a non-provitamin A dietary carotenoid found in dark green leafy vegetables, corn, eggs, and avocados. Among the carotenoids, lutein and its isomer, zeaxanthin, are the only 2 that cross the blood–retina barrier to form macular pigment in the retina. Lutein also preferentially accumulates in the human brain across multiple life stages. A variety of scientific evidence supports a role for lutein in visual as well as cognitive function across the lifespan. The purpose of this review is to summarize the latest science on lutein’s role in the eye and the brain across different ages. Curr Dev Nutr 2019;3:nzz066. Read the full article and post your thoughts/comments/questions in The Forum!


Graham Avery

Hertfordshire, UK
phone: 07714 721443
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Highly accomplished and goals-focused professional with extensive experience in business development, sales operations, and account management.
Proven success in deployment of robust policies, processes, and procedures to meet and exceed targeted goals. Demonstrated history of executing successful consultative/solution selling approach across medical device sector while expanding sales lifecycle. Adept at identifying opportunities, business initiatives, and maximising revenue while mitigating risk factors. Excel at building and nurturing relations with professional stakeholders and client teams in primary and secondary care setting. Articulate and refined communicator; with an ability to lead teams and deliver company strategies, while achieving collective results.

David Welsh

Mobile: 07711 837772   
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

A Sales Director, Business Development Manager with experience covering sales, marketing and sales management most recently within the medical technology (radiology) market but also medical supplies, pharmaceuticals, financial services, research biometrics and direct marketing. Development of website content and structure, and creation of marketing plans for a technology with many uses. Experience of delivering success, direct sales, developing sales plans, customer facing and as a manager of sales teams across different industries and disciplines. A manager with a structured approach to developing individuals, and the team to achieve stretching goals with the ability to analyse situations and make effective decisions.