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Graham Avery

Hertfordshire, UK
phone: 07714 721443
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Highly accomplished and goals-focused professional with extensive experience in business development, sales operations, and account management.
Proven success in deployment of robust policies, processes, and procedures to meet and exceed targeted goals. Demonstrated history of executing successful consultative/solution selling approach across medical device sector while expanding sales lifecycle. Adept at identifying opportunities, business initiatives, and maximising revenue while mitigating risk factors. Excel at building and nurturing relations with professional stakeholders and client teams in primary and secondary care setting. Articulate and refined communicator; with an ability to lead teams and deliver company strategies, while achieving collective results.

David Welsh

Mobile: 07711 837772   
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

A Sales Director, Business Development Manager with experience covering sales, marketing and sales management most recently within the medical technology (radiology) market but also medical supplies, pharmaceuticals, financial services, research biometrics and direct marketing. Development of website content and structure, and creation of marketing plans for a technology with many uses. Experience of delivering success, direct sales, developing sales plans, customer facing and as a manager of sales teams across different industries and disciplines. A manager with a structured approach to developing individuals, and the team to achieve stretching goals with the ability to analyse situations and make effective decisions.

The optical market has changed significantly over the last 5 years, now with even stronger competition from large optical chains and the internet, this will continue to increasingly adversely affect your practice. The good news is it doesn’t have too – we can help.


New role sought - May Hall

12 Helsby Road
Lincoln LN5 8TQ
phone: 07951 390666
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


TAP certified trainer with long and in-depth optical experience, hardworking and conscientious individual with excellent management and organisational skills. Highly motivated and determined to succeed, with outstanding communication - training, presentation, verbal and written – and using my initiative individually and in team settings.

It has long been a conundrum facing a contact lens prescriber, when assessing a patient with low cylinder corrections, whether to select a best sphere or a toric lens initially. This small scale in practice clinical trial may offer an insight into the positive and negative outcomes of the selection process and therefore enable the ECP to make a more rational decision. It may also point to areas where progress can be made to enable a daily disposable toric soft contact lens to become the lens of first choice. Read the full clinical trials poster and post your thoughts/comments/questions in The Forum.

The recent crisis has brought into sharp focus (excuse the pun) the inadequacy of the current optical business model, i.e. No patients = No revenue. But that’s the same for the all bricks and mortar retail during lockdown, I hear you all cry. That is, of course, true for most retailers, and it’s certainly true for the optical businesses that are heavily focussed on spectacles to generate their revenue. Read the full article and post your thoughts/comments/questions in The Forum!



“An easy, accessible & reliable virtual solution for your next event.”

As an approved GOC continuing education provider, we are best known for our provision of online eyecare continuing education. Now, Webineyes Virtual Production Services utilizes this expertise & experience to support companies & associations to convert their existing & future events to webinars or virtual meetings.



The Consulting Rooms, 38 Harborne Road, Edgbaston, Birmingham, B15 3EB

Mr Imran Masood is a Consultant Ophthalmic Surgeon and Director of the Glaucoma service at the prestigious Birmingham and Midland Eye Centre (a tertiary referral centre). He has subspecialist interests in the assessment, diagnosis and medical and surgical management of all forms of Glaucoma.