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 The ADP Consultancy Portfolio

May I introduce myself and my consultancy? Mr Andrew D Price FBDO(Hons)CL MBCLA, CEO of The ADP Consultancy originally set-up in 1994. A clinician, seeing patients in Contact Lens & Ocular Surface clinics (clinics in your practice available – see page 8), Principal Investigator in clinical trials, industry/Professional Services Consultant, educator, lecturer and author.
Holding Honours Fellowship of the Association of British Dispensing Opticians (ABDO) in Contact Lens Practice. I have received Certification
in Ophthalmic Assisting during my work in ophthalmology practice in the USA. Experience encompasses managing/owning my own contact lens
practice, working in practice in Laser Vision and Ophthalmology clinics in the UK and USA. I have had many articles published and presented
over three hundred lectures and workshops on the subjects of contact lenses and dry eye disease. Working with others, my consultancy has a
website devoted to the ocular surface with separate Professional and Patient Sections Eye Drops Database (EDDB)
I am a past ABDO National Clinical Committee and Optometry Wales Board member, still involved in numerous projects. Also VTI European
Professional Affairs Consultant and Head of Professional Services for The Body Doctor Ltd. Member of the British Contact Lens Association
As a consultancy we have published clinical trial reports, articles and conference posters on multi-focal and toric contact lenses, and punctal
occlusion/contact lens discomfort. We have worked with JnJ Vision Care, Thea Pharma and others worldwide.
I was an investigator in a diabetic clinical study for Duke University in the USA. Pioneered first clinical audit in UK Laser Vision Clinic on treatment outcomes. Developed world’s first ever IT subscription system delivering up-to-date data on CLs, solutions and ocular therapeutics, provided to UK ECPs, universities, laboratories.
Delivered live radio ‘phone-ins’ and webinars on CL and DE subjects and produced journal articles on eye-care and CLs. Continuing to grow, July
2018 Sue Waller took up the role of Executive Administrator, bringing many years Senior Administrator experience.


The Eye Doctor Clinical InSights

HAY FEVER FORECAST: Itchy eyes ahead

Most of us are overly familiar with the streaming eyes, endless sneezing and congested sinuses that come paired with the Great British Summer, but what’s not as well known is that Hay Fever can affect us all year round. Hay fever occurs when your immune system overreacts to an outdoor allergen. The most common allergens are pollens from wind-pollinated plants, such as trees, grass and weeds. The pollen from insect-pollinated plants are too heavy to remain airborne for long, and they’re less likely to trigger an allergic reaction. Seasonal allergies are less common during the winter, but it’s possible to experience an allergic reaction rhinitis year-round due to different plants emitting their respective pollens at different times of the year.


The Eye Doctor Clinical InSights



Up to 38 per cent of the general population suffers from a degree of dry eye, according to the latest figures from the American Academy of Ophthalmology presented in Chicago in 2012. There is a dry eye epidemic in people aged between 15 and 25 years due to the extensive use of amartphones, video games, tablets, etc. More than 50 per cent of the presbyopic population is affected. This means that, overall, more than 50 per cent of opticans’ customers would greatly benefit from an effective treatment to alleviate their symptoms and improve their quality of life. Read the full article and post your thoughts/comments/questions in The Forum!

Nigt Lense

How to grow the Ortho-K market? Call them ‘Night Lenses’

Nobody discusses their successful Photorefractive Keratectomy with friends…

Nobody discusses their successful Photorefractive Keratectomy with friends, or on facebook asks whether to have Laser-Assisted In Situ Keratomileusis. Neither do they say “LASIK changed my life”, which ECP’s know is the abbreviated form for the latter. They talk about ‘Laser eye surgery’. Do they know how it works? Not at all. But they know the difference it will make to their lives despite the risks they openly discuss on social forums. Agreed phraseology over social media and effective communication between patients and the industry has helped to create a global ‘laser eye surgery’ industry worth in excess of $3.5bn.

Mr. Reza Ahmadi Choubdar

This email address is being protected from spambots. You need JavaScript enabled to view it.
Cardiff, Wales

An accomplished eye care professional with 26 years of excellent experience assisting customers in optimum frames and lenses selection and fitting of contact lens. Adept at assisting patient select and size frames and lenses based on prescriptions from ophthalmologists or optometrists. Expert in evaluating prescriptions, obtaining eye measurements, and securing fitting information while ensuring accuracy and attention to detail.


DOORS Press Release

A new health study is to be launched in a bid to help millions who suffer from ‘dry eye’.

One in four of us will suffer from the debilitating condition with symptoms ranging from sore eyes through to short-term blurred vision.

Now experts based in Birmingham and Nottingham are looking for people to take part in the study, wearing a special contact lens for under 2 weeks, which could lead to longer term relief.

Sensitive cilia – eyelashes in health and disease

By Rachna Murthy and Jonathan Roos

This article was originally published in Eye News ( and The PMFA Journal ( in October 2020 and has been reproduced with the permission of the publisher.
Article as pdf

In health our eyelashes protect the eyes, but in disease they can disfigure, impair quality of life and threaten vision. In this review the authors discuss aspects of lashes that are relevant to all professionals working near the eyes and how to keep you and your patients safe. Read the full article and post your thoughts/comments/questions in The Forum!

Copyright © American Society for Nutrition 2019. All rights reserved. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (CC BY-NC 4.0). The licensor does not provide representations and warranties regarding the licensed content. First published online June 4, 2019. No changes had been made.



Lutein is a non-provitamin A dietary carotenoid found in dark green leafy vegetables, corn, eggs, and avocados. Among the carotenoids, lutein and its isomer, zeaxanthin, are the only 2 that cross the blood–retina barrier to form macular pigment in the retina. Lutein also preferentially accumulates in the human brain across multiple life stages. A variety of scientific evidence supports a role for lutein in visual as well as cognitive function across the lifespan. The purpose of this review is to summarize the latest science on lutein’s role in the eye and the brain across different ages. Curr Dev Nutr 2019;3:nzz066. Read the full article and post your thoughts/comments/questions in The Forum!


Graham Avery

Hertfordshire, UK
phone: 07714 721443
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Highly accomplished and goals-focused professional with extensive experience in business development, sales operations, and account management.
Proven success in deployment of robust policies, processes, and procedures to meet and exceed targeted goals. Demonstrated history of executing successful consultative/solution selling approach across medical device sector while expanding sales lifecycle. Adept at identifying opportunities, business initiatives, and maximising revenue while mitigating risk factors. Excel at building and nurturing relations with professional stakeholders and client teams in primary and secondary care setting. Articulate and refined communicator; with an ability to lead teams and deliver company strategies, while achieving collective results.